Byakuya Yosakoi
Byakuya is a cultural performance group that connects people through movement, energy, and Japanese tradition.
Project Goal
Develop a recognizable cultural identity that transforms traditional Japanese performance into a modern campus experience
Project Approach
Built Byakuya through community-focused leadership, cultural storytelling, and cohesive brand identity design. Developed visual elements such as logos, flags, and performance materials to create a recognizable and immersive group experience.
Accolades
1st Award: 13th Annual Spring Festival Parade & Parade After Party
1st Award: Multicultural Excellence Award
2nd Award: Kevin P. Jackson Excellence In Student Leadership Award
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1. Byakuya began with just two members.
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2. Building a lasting team became the first challenge.
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3. Focused on making an environment people wanted to return to.
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4. Strengthened Byakuya’s brand identity through logos, flags, and cohesive visual storytelling.
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5. Held our first on-campus performance within six months.
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6. Performed in Dallas within the first year.
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7. Traveled to California for an out-of-state performance.
