Beyond Meat

Project Goal

This company produces plant-based meat substitutes. I created advertisements designed to make a strong visual impact and encourage the viewer to engage with both the imagery and the message by reading the text and focusing on the product.

Project Approach

Created assuming the consumer demographic is vegan. The message ‘Rethink your protein’ emphasises the importance of the fact that it is made from beans and provides a lot of protein, and small animals were used for much of the screen to create impact and messaging. The design was simple and catchy to attract people. The aim was to keep it simple and catchy to attract people.

Accolades

National Student Show and Conference 20 • Finalist

Baylor Art Student Exhibition• Finalist